13:04, January 23 190 0

2017-01-23 13:04:09

 

This is not your mother’s Valentine’s Day cosmetics advertising campaign

Cupid, bend back your bow, and let your arrow goooo, straight to my gay lover’s heart, for meeeeee!

Valentine’s Day consumers are the target of a stunning new advertising campaign by Lush cosmetics that features a same-sex couple in loving poses.

And the online response has been heart-bursting.

Even bisexuals are in a lather.

As PinkNews noted, this isn’t Lush’s first gay rodeo. In 2015, the company’s “GayIsOkay” campaign raised money for LGBTQ causes through sales of its Love soap.


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