09:22, August 18 157 0

2017-08-18 09:22:05


New #PutinShirtlessChallenge has Russian men taking off their shirts & the internet loves it

After Pavel Durov, the founder of social networking sites VKontakte and Telegram, was inspired when he saw Russian President Vladimir Putin‘s shirtless and hyper-masculine photo shoot during a fishing trip to Siberia. So he invited his Instagram followers to imitate the homophobic Russian leader with their own homoerotic photos using the hashtag #PutinShirtlessChallenge – and the internet is loving it.

Here’s Durov’s original post and underneath are a fine selection of challengers. I’m not sure what the prize is, but I think we can agree that they’re all winners.

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